The advertisements above are part of an advertising campaign by Levi’s, in promoting their Slim Jeans. I find that it is a very refreshing concept, and that it is very well done. It conveys perfectly well what Levi’s is trying to get across to the consumers, while being eye-catching at the same time. This advertisement is able to play on what the consumers already know, and it allows them to put together the information they already have and make sense of it.

For instance, instead of using svelte models, they simply use stick-people to emphasise on how slim their jeans are. Also, they show the stick-people in various positions and poses, showing that they won’t only fit you just right; they can make you look cool and impressionable too! They even portrayed the stick-people as having a good time dancing, as shown in the last two advertisements. The various poses also show that the jeans will be comfortable, too. Additionally, in order to show -that the stick-people are wearing Levi’s jeans, they added on their trademark “Red Tab” onto the legs of the stick-people. If consumers did not already know that their trademark is the Red Tab, putting it will only make it ineffective in pointing out to the consumers the brand of the jeans.

On the other hand, this advertising campaign may be aimed at too specific a market. An advertising campaign that is able to hit a more generic market would be one that is truly extraordinary.

However, this advertising campaign’s effectiveness lies in its ability to retain an impression on consumers’ minds. As the saying goes, “You only get one chance at a first impression.” This is due to how greatly first impressions can alter one’s perception of things. There may be external influences from family members, friends, or the media, but how one perceives things is most important. Therefore by using such an interesting and refreshing approach, Levi’s is able to give consumers a better impression of their product and their company. How consumers perceive the advertisement is how they perceive Levi’s. Therefore, they will see them as a trendy and fashionable company that understands what it is that the consumers want.

On the whole, I would deem this advertising campaign as a successful one. By marketing slim jeans, Levi’s is still able to reach out to large market; the younger generation that will follow fashionable trends more. By promoting their product through the use of such refreshing advertisements that appeal more to young people, they will garner more attention from that very crowd they want. Also, by advertising their product with such an original concept, they will be able to form a better impression on consumers. Thus, I would say that the whole campaign is very effective.